1. The commercial uses the poem "The Laughing Heart" by Charles Bukowski.
2. The irony of using the poem for a commercial is the fact that the poem has a "choose the way you live your life, and do whatever you want to do" message, while Levi's is trying to sell you their product.
3. It reflects greatly on Bukowski's reputation. The positive message in the poem made him more of a praised author.
4. For research on question #1, I read the article on how the Levi's advertisement was banned in the UK because of the riot police scene. The article stated that Bukowski's poem was used.
For #3, I had to do some research on Bukowski, and read reviews on his writing, which showed that he was a praised author.
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